[ 01 / 04 ] INITIALIZING BRAND CORE
000%
Prod/Man(The crew of 2026–27) Back to the crew
Core Member
Portrait of Anusha P. B.
Anusha P. B.

Meet the crew

Anusha P. B.

Core Member, ProdMan Club

Superpower

Seeing whitespace before it becomes obvious—and owning everything from the first sketch to the final P&L.

The full story

I spot what’s missing in a market—and build the business that should exist there. At Ather Energy, I built the accessories and merchandise category from scratch, scaling it into a ₹100+ crore business with 50%+ gross margins and a 4,000+ member community. Before that, I redesigned cricket products at Decathlon and launched India’s first women’s cricket apparel line. Now at Masters’ Union, I’m exploring the intersection of sports, technology, and business to help shape India’s next wave of sports innovation.